BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//CalDiscovery//caldiscovery//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
DESCRIPTION:Discovered and maintained by CalDiscovery (https://caldiscover
 y.com). Event details belong to their publishers. Contains information fro
 m CalDiscovery\, which is made available under the ODbL 1.0.
SOURCE:https://caldiscovery.com/madison-wi/src-18898.ics
X-PUBLISHED-TTL:PT1H
X-WR-CALDESC:Discovered and maintained by CalDiscovery (https://caldiscove
 ry.com). Event details belong to their publishers. Contains information fr
 om CalDiscovery\, which is made available under the ODbL 1.0.
X-WR-CALNAME:CalDiscovery - madison-wi
BEGIN:VEVENT
SUMMARY:Better Shots\, Better Content: A Hands-On Mobile Photography Works
 hop
DTSTART:20260909T160000Z
DTEND:20260909T173000Z
DTSTAMP:20260829T221352Z
UID:10000363-1788951600-1788957000@smbmad.org
CATEGORIES:education
DESCRIPTION:Use your phone to capture the perfect shot at this SMBMad Lunc
 h & Learn event with Josh Feyen. \n\n\n\nGreat content starts long before 
 you hit “post” — it starts well before you raise your phone. In this
  hands-on 90-minute session\, photographer and marketer Josh Feyen shows y
 ou how to plan for\, and then capture photos and video worth sharing\, usi
 ng the phone already in your pocket. \nYou’ll practice as you go\, learn
 ing simple\, platform-agnostic camera settings and composition rules that 
 work on any device — plus a few little-known tricks for nailing selfies.
  The focus is on getting the shot right in the moment\, so you walk away f
 rom your next event with a phone full of content-ready images and the skil
 ls to keep capturing them. \nBring your phone\, bring your questions\, and
  leave ready to create photos and videos that stop the scroll. \nABOUT OUR
  SPEAKER\nJosh Feyen\, Senior Customer Experience Specialist | American Fa
 mily Insurance \nJosh Feyen helps small business owners strengthen custome
 r and prospect relationships through digital marketing\, social media stra
 tegy\, and creative content. He develops and delivers training guides and 
 webinars to improve SEO\, websites\, and online reputation. Outside of wor
 k\, Josh is an avid travel and nature photographer\, specializing in macro
  photos of flowers and insects. He’s a New York Times–published author
  and an urban farmer in Madison focused on sustainable living\, and is cur
 rently developing multiple book projects spanning memoir\, travelogue\, an
 d autofiction. \nLOCATION: StartingBlock Madison \n821 E Washington Ave\, 
 Suite 200\, Madison\, WI 53703 **Parking information HERE \nSPONSORS:\n\nS
 tartingBlock\nTrue Coffee\nSerendipity Labs\nLive Well Video\nMelissa Carl
 son Creative\nSuttle-Straus\nTalent CPA\nJohn Molina Design
LAST-MODIFIED:20260829T221352Z
LOCATION:StartingBlock Madison\, 821 E Washington Ave\, 2nd floor\, Madiso
 n\, WI\, 53703
URL:https://smbmad.org/event/better-shots-better-content-a-hands-on-mobile
 -photography-workshop/
X-SOURCE-NAME:Social Media Breakfast Madison\, WI
X-SOURCE-URL:https://smbmad.org/event/2024-non-profit-live-social-media-au
 dit
END:VEVENT
BEGIN:VEVENT
SUMMARY:Reviews and Reputation Management: Building Trust\, Visibility & G
 rowth
DTSTART:20260916T123000Z
DTEND:20260916T141500Z
DTSTAMP:20260903T002451Z
UID:10000362-1789543800-1789550100@smbmad.org
CATEGORIES:education
DESCRIPTION:Customer reviews have become one of the most influential facto
 rs in how people discover\, evaluate and choose local businesses. They sha
 pe customer trust\, impact search visibility and are increasingly influenc
 ing how AI-powered search platforms recommend businesses. \nThis session w
 ill provide strategies for earning high-quality reviews\, managing your on
 line reputation with confidence and responding effectively to negative fee
 dback. You’ll also learn where to focus your efforts beyond Google and h
 ow to use customer reviews to strengthen your visibility across search eng
 ines and AI platforms. \nKEY TAKEAWAYS\n\nHow to earn better reviews\nFind
 ing the right review platforms to use\nReputation management basics & opti
 mizing your business listings\nResponding to negative reviews\nUsing revie
 ws to drive SEO/GEO growth & AI visibility\n\nABOUT OUR SPEAKER\nCaroline 
 Dring\, Digital Marketing Coordinator\nCaroline Dring is a Digital Marketi
 ng Coordinator at KennedyC\, specializing in reputation management and onl
 ine listing optimization. Their work focuses on helping businesses strengt
 hen their digital presence through review strategy\, profile management an
 d local search visibility. With experience managing online reputation acro
 ss multiple platforms\, they help brands improve credibility\, customer tr
 ust and discoverability in an increasingly Al-driven search landscape \nTI
 ME:\n\n7:30 – 8:00AM – check-in\, coffee\, and networking\n8:00 – 9:
 15AM – presentation followed by Q&A\n\nIf you aren’t able to join us i
 n person\, our sponsor\, Live Well Video will be LIVE STREAMING this event
  on our Social Media Breakfast Madison Facebook page\, YouTube channel and
  on LinkedIn beginning at 8:00am. \nLOCATION: In-person and virtual option
 s available!\n\nIn Person at Starting Block Madison – 821 E Washington A
 ve\, Suite 200\, Madison\, WI 53703 **Parking information HERE\nVirtual 
 – LIVE on the Social Media Breakfast Facebook Page\, YouTube Channel and
  on LinkedIn\n\nSPONSORS:\n\nStarting Block\nTrue Coffee\nEvan Halpop Phot
 ography\nVEDUB Media | Bryant VanderWeerd\nMelissa Carlson Creative\nSuttl
 e-Straus\nTalent CPA\nJohn Molina Design\n\nNONPROFIT SPOTLIGHT: Camp Crea
 teability\nCamp Createability is a one-of-a-kind nonprofit studio and trai
 ning center that empowers children\, teens\, and adults with autism and ot
 her disabilities through individualized instruction in the arts and entert
 ainment industry. By providing a safe\, inclusive space to explore creativ
 ity\, participants build technical\, social\, and life skills while gainin
 g experience that can lead to meaningful employment and greater independen
 ce. \nIn 2026\, Camp Createability invited the community to support its mi
 ssion through two signature events: Bump\, Set\, Give on August 8\, a voll
 eyball tournament fundraiser\, and the Red Carpet Gala on September 13\, w
 here student filmmakers premiere their work and are celebrated for their a
 chievements. Both events help transform expectations and create opportunit
 ies for artists of all abilities. \nConnect with them at: \n\nWebsite: cre
 ateabilitywi.com\nFacebook: @Camp Createability\nInstagram: @camp.createab
 ility.wisconsin\nX: @Createabilitywi.org\nTikTok: @campcreateability\nYouT
 ube: @campcreateability6749\nLinkedIn: camp-createability
LAST-MODIFIED:20260903T002451Z
LOCATION:StartingBlock Madison\, 821 E Washington Ave\, 2nd floor\, Madiso
 n\, WI\, 53703
URL:https://smbmad.org/event/reviews-and-reputation-management-building-tr
 ust-visibility-growth/
X-SOURCE-NAME:Social Media Breakfast Madison\, WI
X-SOURCE-URL:https://smbmad.org/event/2024-non-profit-live-social-media-au
 dit
END:VEVENT
END:VCALENDAR
