BEGIN:VCALENDAR VERSION:2.0 PRODID:-//CalDiscovery//caldiscovery//EN CALSCALE:GREGORIAN METHOD:PUBLISH DESCRIPTION:Discovered and maintained by CalDiscovery (https://caldiscover y.com). Event details belong to their publishers. Contains information fro m CalDiscovery\, which is made available under the ODbL 1.0. SOURCE:https://caldiscovery.com/long-beach-ca/src-4485.ics X-PUBLISHED-TTL:PT1H X-WR-CALDESC:Discovered and maintained by CalDiscovery (https://caldiscove ry.com). Event details belong to their publishers. Contains information fr om CalDiscovery\, which is made available under the ODbL 1.0. X-WR-CALNAME:CalDiscovery - long-beach-ca BEGIN:VEVENT SUMMARY:Marketing Essentials for Business Growth: Build Your Visibility & Drive Results DTSTART:20260910T160000Z DTEND:20260910T173000Z DTSTAMP:20260828T001146Z UID:5153-1789030800-1789036200@longbeachsbdc.org CATEGORIES:education DESCRIPTION:Are you a business owner or entrepreneur ready to take control of your marketing but not sure where to start? This hands-on workshop is designed to help you understand and implement the core marketing strategie s every business needs to grow. In this session\, we’ll break down the  essentials and help you build a solid foundation to boost your visibility \, attract customers\, and stay consistent with your outreach. Whether you ’re just getting started or need to tighten up your marketing game\, thi s workshop will give you clarity and action steps. \nWhat We’ll Cover: \ n–Your Website: What every high-performing site needs — and how to im prove yours (even if it’s DIY). \n–SEO Basics: How to show up on Goog le and attract traffic without paying for ads. \n–Claiming & Optimizing Your Yelp & Google Business Profiles: Make it easier for customers to fin d and trust you. \n–Strategic Partnerships: Learn how to identify\, pit ch\, and collaborate with businesses that can refer or promote you. \n–9 0-Day Marketing Calendar: Walk away with a simple\, repeatable content an d outreach plan to stay visible and consistent. \nYou’ll Leave With: \n –A checklist of must-haves for your online presence \n–Best practices for Yelp and Google profiles \n–How to have a website that generates lea ds \n–12-month marketing calendar \n–90-days Business Growth Plan \n –Practical tools and resources to help you get things done efficiently \ n–Clear next steps tailored to your business goals \nWho Should Attend: \nBusiness owners and entrepreneurs who want to build credibility\, increa se visibility\, and create sustainable marketing habits. \nREGISTER NOW LAST-MODIFIED:20260828T001146Z LOCATION:Webinar URL:https://longbeachsbdc.org/workshop/marketing-essentials-for-business-g rowth-build-your-visibility-drive-results-14/ X-SOURCE-NAME:SBDC Hosted by Long Beach City X-SOURCE-URL:https://longbeachsbdc.org/workshop END:VEVENT BEGIN:VEVENT SUMMARY:AI for Graphic Design & Video creation DTSTART:20260916T170000Z DTEND:20260916T183000Z DTSTAMP:20260825T001143Z UID:5167-1789552800-1789558200@longbeachsbdc.org CATEGORIES:tech DESCRIPTION:Professional photography\, graphic design\, and marketing cont ent no longer require expensive photo shoots or design teams. In this ses sion\, you’ll learn how to use Nano Banana and Google’s experimental A I tools to: \n  \n· Edit product photos \n· Create marketing graphics \n· Generate virtual headshots \n· Design social media content \n·  Produce promotional images \n· Create lifestyle product photography \n·  Build ad creatives for digital campaigns \n  \nYou’ll discover how sm all businesses can create high quality\, professional-looking graphics and visual content using AI while dramatically reducing marketing costs. \n \ nInstructor: Deborah Deras is an AI trainer\, two-time author\, internat ional speaker\, and doctoral scholar with over three decades of business e xperience. As an AI educator\, marketing strategist\, and public speaking consultant\, she empowers organizations and entrepreneurs to leverage arti ficial intelligence to increase efficiency\, enhance marketing effectivene ss\, and drive revenue growth. Her approach blends practical strategy with cutting-edge AI tools to help participants implement what they learn imme diately. \n  \nREGISTER NOW LAST-MODIFIED:20260825T001143Z LOCATION:Webinar – Long Beach\, CA URL:https://longbeachsbdc.org/workshop/ai-for-graphic-design-video-creatio n/ X-SOURCE-NAME:SBDC Hosted by Long Beach City X-SOURCE-URL:https://longbeachsbdc.org/workshop END:VEVENT BEGIN:VEVENT SUMMARY:Turning Your Dream Into A Business DTSTART:20260916T200000Z DTEND:20260916T220000Z DTSTAMP:20260828T001146Z UID:5155-1789563600-1789570800@longbeachsbdc.org CATEGORIES:education DESCRIPTION:This class will help you take the first steps to become a new business owner or legitimize a side hustle or hobby. \nIn this class we wi ll help you:\n–Figure out what you don’t know\n–Define your basic bu siness model\n–Outline the basic steps of setting up your entity and ban k account\n–Figure out the appropriate licenses\, permits and insurances \n–Understand available funding strategies\n–Begin to form your basic business plan \nREGISTER NOW LAST-MODIFIED:20260828T001146Z LOCATION:Webinar URL:https://longbeachsbdc.org/workshop/turning-your-dream-into-a-business- 52/ X-SOURCE-NAME:SBDC Hosted by Long Beach City X-SOURCE-URL:https://longbeachsbdc.org/workshop END:VEVENT BEGIN:VEVENT SUMMARY:How To Sell When You're Not A Salesperson DTSTART:20260917T000000Z DTEND:20260917T013000Z DTSTAMP:20260825T001143Z UID:5157-1789578000-1789583400@longbeachsbdc.org CATEGORIES:education DESCRIPTION:Business owners and entrepreneurs must promote their business or products to investors\, customers or clients. Often\, this is something they have never done before\, and they lack training to approach the chal lenge. To address this situation\, this workshop has been built to help yo u learn much of what you need to know. \nTopics covered include:\n–The p sychological barriers that could be holding you back and the tools require d to overcome them.\n–Understanding the components of an effective sales pitch.\n–Learning the tools necessary to build an effective pitch for y our business/product.\n–The sales process\, including how to develop a p lan to address each client’s needs. \nREGISTER NOW LAST-MODIFIED:20260825T001143Z LOCATION:Webinar URL:https://longbeachsbdc.org/workshop/how-to-sell-when-youre-not-a-salesp erson-62/ X-SOURCE-NAME:SBDC Hosted by Long Beach City X-SOURCE-URL:https://longbeachsbdc.org/workshop END:VEVENT BEGIN:VEVENT SUMMARY:Developing An Actionable Business Plan DTSTART:20260923T220000Z DTEND:20260924T000000Z DTSTAMP:20260825T001143Z UID:5159-1790175600-1790182800@longbeachsbdc.org CATEGORIES:education DESCRIPTION:You can’t get there if you don’t know what or where “the re” is. This class is intended to assist both startups and expanding or scaling businesses in developing an actionable and measurable plan for the next steps in growing a profitable business. \nIn this class we will acti vely work on:   \n–Defining your business model\n–Identifying yo ur place in the market\n–Identifying your customers and revenue channels \n–Identifying expansion opportunities\n–Costing and pricing\n–Reven ue and expense projections\n–Funding strategies \nREGISTER NOW LAST-MODIFIED:20260825T001143Z LOCATION:Webinar URL:https://longbeachsbdc.org/workshop/developing-an-actionable-business-p lan-55/ X-SOURCE-NAME:SBDC Hosted by Long Beach City X-SOURCE-URL:https://longbeachsbdc.org/workshop END:VEVENT BEGIN:VEVENT SUMMARY:Live Q&A: All About Marketing Your Small Business DTSTART:20260924T160000Z DTEND:20260924T170000Z DTSTAMP:20260825T001143Z UID:5161-1790240400-1790244000@longbeachsbdc.org CATEGORIES:education DESCRIPTION:Join the Long Beach SBDC for our Live Marketing Q&A addressing questions on how to effectively market and grow your business. SBDC advis or and Business Growth Strategist David Mitroff Ph.D. and Brad Pollak\, Di rector of the Long Beach SBDC\, will interact live with the audience via Z oom and answer questions covering a broad range of marketing topics includ ing cutting-edge marketing ideas\, business development strategies\, how t o leverage online platforms to grow your brand\, mind-set\, and profession al growth\, ways to develop strategic partnerships\, event marketing\, bus iness operations\, recruiting\, franchising\, the meaning of life and more . \nREGISTER NOW LAST-MODIFIED:20260825T001143Z LOCATION:Webinar URL:https://longbeachsbdc.org/workshop/live-qa-all-about-marketing-your-sm all-business-29/ X-SOURCE-NAME:SBDC Hosted by Long Beach City X-SOURCE-URL:https://longbeachsbdc.org/workshop END:VEVENT BEGIN:VEVENT SUMMARY:Funding Your Growth For Existing and Start-up Small Businesses DTSTART:20260924T183000Z DTEND:20260924T200000Z DTSTAMP:20260825T001143Z UID:5169-1790249400-1790254800@longbeachsbdc.org CATEGORIES:education DESCRIPTION:Are you at a point where you need funding for the continued gr owth of your business? Are you unsure how to find the right sources of fun ding? Do you know the exact amount of cash-flow needed to grow your busine ss? \nJoin SBDC advisors Shaila Patankar and Max Ordonez for a worksho p that identifies some key questions to ask when considering funding the g rowth of your business. \nTopics include:  \n\nHow well do you know your business?\nHow to forecast your growth\nHow to fund your growth\nWhat lend ers are looking for\nPreparing your loan package\n\nREGISTER NOW LAST-MODIFIED:20260825T001143Z LOCATION:North Long Beach Higher Education Center\, 635 E. South Street\, Long Beach\, CA\, 90805\, United States URL:https://longbeachsbdc.org/workshop/funding-your-growth-for-existing-an d-start-up-small-businesses-6/ X-SOURCE-NAME:SBDC Hosted by Long Beach City X-SOURCE-URL:https://longbeachsbdc.org/workshop END:VEVENT BEGIN:VEVENT SUMMARY:How To Build A Road Map To Start Your Business DTSTART:20260924T210000Z DTEND:20260924T223000Z DTSTAMP:20260825T001143Z UID:5172-1790258400-1790263800@longbeachsbdc.org CATEGORIES:education DESCRIPTION:Are you thinking of starting a business? Are you trying to det ermine if it’s the right course of action? This workshop focuses on answ ering 13 important questions to help you build a road map to determine how best to proceed with your entrepreneurial vision. \n  \nWe will address: \n\nPhilosophical questions to help you define your Vision and Mission\nP ractical questions about the cost of starting and growing your business\nT actical questions about how to build your customer base\n\nREGISTER NOW LAST-MODIFIED:20260825T001143Z LOCATION:North Long Beach Higher Education Center\, 635 E. South Street\, Long Beach\, CA\, 90805\, United States URL:https://longbeachsbdc.org/workshop/how-to-build-a-road-map-to-start-yo ur-business-5/ X-SOURCE-NAME:SBDC Hosted by Long Beach City X-SOURCE-URL:https://longbeachsbdc.org/workshop END:VEVENT BEGIN:VEVENT SUMMARY:Small Claims for Small Businesses DTSTART:20260928T220000Z DTEND:20260929T000000Z DTSTAMP:20260825T001143Z UID:5165-1790607600-1790614800@longbeachsbdc.org CATEGORIES:education DESCRIPTION:Summary \nUnpaid invoices. Broken contracts. Customers who won ’t pay. Small business owners face these disputes regularly — and smal l claims court offers a fast\, low-cost way to resolve them without hiring a lawyer. This workshop\, presented by SBDC business advisor Michael DeDo nato\, J.D.\, M.B.A. walks business owners through exactly how the process works in California. \nLearning Objectives \nBy the end of this session\, attendees will be able to: \n\nDetermine eligibility and limits — Under stand the dollar limits for suing as an individual vs. a business entity\, and the restrictions on how many claims can be filed per year.\nIdentify a valid legal claim — Learn to distinguish a legally recognized reason s omeone owes money from a mere feeling of being wronged\, using real-world examples (unpaid loans\, broken contracts\, unpaid services).\nChoose the correct court and file properly — Learn how to determine proper venue\, complete the right forms (SC-100\, SC-103\, SC-104\, etc.)\, and correctly name the defendant to protect your ability to collect.\nUnderstand fees a nd fee waivers — Know filing costs by claim amount and how to request a fee waiver if needed.\nNavigate special situations — Recognize the uniqu e rules for suing government agencies\, healthcare providers\, and attorne ys over fees.\nPrepare for the hearing — Know what evidence to gather\, service and notice requirements\, postponement procedures\, and options li ke the LA-ODR/TurboCourt online settlement tool.\nUnderstand outcomes and limitations — Learn what happens after judgment\, including the 30-day w aiting period\, collection responsibilities (the court won’t collect for you)\, and appeal rights.\n\nWho Should Attend \n\nSmall business owners and entrepreneurs owed money by clients\, vendors\, tenants\, or contracto rs\nSole proprietors\, partnerships\, LLCs\, and corporations considering whether to pursue a dispute in court\nLandlords or business owners with re ntal-related disputes\nAnyone who has been served or threatened with a sma ll claims lawsuit and wants to understand the process from the defendant ’s side\nBusiness advisors\, bookkeepers\, and consultants who support c lients with contract and payment disputes\nBusiness owners who want a low- cost\, no-lawyer-required alternative to civil litigation\n\nREGISTER NOW LAST-MODIFIED:20260825T001143Z LOCATION:Webinar URL:https://longbeachsbdc.org/workshop/small-claims-for-small-businesses/ X-SOURCE-NAME:SBDC Hosted by Long Beach City X-SOURCE-URL:https://longbeachsbdc.org/workshop END:VEVENT END:VCALENDAR